I already love Kraft. I’m an evangelist for their free recipe magazine that comes out every quarter and their in-depth recipe search engine at kraftfoods.com.
And now, they’ve sealed the deal with this. I haven’t checked it out yet, but I will tonight. Not that my skinny-ass SL avatar needs any sustenance, but this idea of product virtualization is becoming more and more commonplace.
No time to chat… gotta go home and check on my slowcooker beef stew. I got the recipe from Kraft.
I’ve seen these things before, but just started playing today with “My Virtual Model’s” avatar creation engine. It’s nothing fancy, but what caught my eye is how it interface with affiliate marketing methods.
The idea is this:
It looks like mvm.com is still developing partner and affiliate relationships because their clothing library is limited to 2 brands for women. And their primary means of income, it appears, is selling their engine to clothing ecommerce sites, so their users can see themselves virtually in the merchant’s apparel.
What’s missing, however, is the social component of the MMO, which is what creates the user loyalty and general addiction needed to make this formula financially viable. But I believe My Virtual Model may be a strong first step to bring affiliate/CPA marketing into the virtual world.
Incidentally, here is my own virtual model. She actually does kind of look like me. Don’t you love that they let you buy the clothes I’m wearing? Genius.
I just got my weekly article from MediaPost’s Gaming Insider, and damn, I am so jealous of Josh Lovison and his brilliant idea. Here’s a quick quote:
“It’s high time for offline epics. By epics, I mean skill- or effort-derived items of an exclusive nature. If I score more than 10,000 points in a Nike-branded basketball game, I want to be able to buy special Nike shoes. I want players who stopped at 4,000 points to look at my feet with envy. If I save an old lady’s purse in a Coke game, I want to be able to order online six-packs of Coke in gold-colored cans as opposed to the traditional red.” Read the rest.
The tie between online activity and offline branding is BRILLIANT! This idea creates desire for the product, encourages loyalty for the game, and further establishes a brand in the real world.
I am going to steal this idea. Someday, when the company I work for has the budget.
