I’ve seen these things before, but just started playing today with “My Virtual Model’s” avatar creation engine. It’s nothing fancy, but what caught my eye is how it interface with affiliate marketing methods.
The idea is this:
- Create an avatar by describing your own features
- Dress your avatar in virtual clothes which emulate real world clothing
- Like what you’re wearing? Buy it right there, on mvm.com. Voila, an affiliate marketing application in a virtual method.
It looks like mvm.com is still developing partner and affiliate relationships because their clothing library is limited to 2 brands for women. And their primary means of income, it appears, is selling their engine to clothing ecommerce sites, so their users can see themselves virtually in the merchant’s apparel.
What’s missing, however, is the social component of the MMO, which is what creates the user loyalty and general addiction needed to make this formula financially viable. But I believe My Virtual Model may be a strong first step to bring affiliate/CPA marketing into the virtual world.
Incidentally, here is my own virtual model. She actually does kind of look like me. Don’t you love that they let you buy the clothes I’m wearing? Genius.
