I just got my weekly article from MediaPost’s Gaming Insider, and damn, I am so jealous of Josh Lovison and his brilliant idea. Here’s a quick quote:
“It’s high time for offline epics. By epics, I mean skill- or effort-derived items of an exclusive nature. If I score more than 10,000 points in a Nike-branded basketball game, I want to be able to buy special Nike shoes. I want players who stopped at 4,000 points to look at my feet with envy. If I save an old lady’s purse in a Coke game, I want to be able to order online six-packs of Coke in gold-colored cans as opposed to the traditional red.” Read the rest.
The tie between online activity and offline branding is BRILLIANT! This idea creates desire for the product, encourages loyalty for the game, and further establishes a brand in the real world.
I am going to steal this idea. Someday, when the company I work for has the budget.
